M&S to bring Fairtrade cotton clothing into stores
20 Feb '07
2 min read
Marks & Spencer announced it will become the biggest retailer of Fairtrade cotton on the high street as it increases its range to offer Fairtrade cotton clothing for all the family from Fairtrade Fortnight (26 February – 11 March 2007). M&S stores will stock nearly 70 different items, including:
• Women's polo shirts; hooded s weatshirt; jeans; baker boy cap; pyjama set; strappy vests; knickers and socks; • Men's t-shirts ; formal shirts; jeans; knitwear; pyjama set; boxer shorts and socks; • Girls' t-shirts; hooded sweatshirts; jeans; vest; briefs and baker boy cap; • Boys' t-shirts; jeans; vest and pyjama set; • Baby two-piece outfits in organic Fairtrade cotton.
Also new for the home are Fairtrade cotton fitted sheets, pillowcases, towels and tea towels. All the items carry a label to show the cotton is certified by the Fairtrade Foundation and carry the FAIRTRADE Mark. The majority of products will be available in over 100 stores and also on company's website.
Stuart Rose, Chief Executive, Marks & Spencer said: “The demand from our customers for Fairtrade products is getting stronger. Our initial Fairtrade cotton range proved so popular last year that we've extended it and are now the biggest retailer of Fairtrade cotton on the high street."
"As part of our five year eco-plan, Plan A, we will bring even more Fairtrade cotton clothing into our stores, converting entire ranges like our basic men's and women's t-shirts. This will add up to around 20 million garments and will account for around one third of the world's current supply of Fairtrade cotton."
marketing@alchempro.com
