Wills Lifestyle India Fashion Week (WIFW) scheduled for next month will debut five promising designers confirming the event's commitment to promote new talent in Indian fashion industry.
Ameet Sikka, Neetu Gupta, Samant Chauhan, Shubhra and Zubair Kirmani were selected to showcase in new Hi-5 category of WIFW from March 21-26.
Creativity, quality and design edge were the benchmarks for their selection. The selected five will be given the chance to show their talent through 12 garments each.
Kirmani, is known for blending contemporary minimalism with classic heritage.
Hence, the introduction of this initiative was only a natural step to take forward the process of evolution of the Indian fashion industry,' said Rathi Vinay Jha, director general of the Fashion Design Council of India (FDCI) that is organising WIFW.
WIFW is India's only fashion trade event which draws the biggest domestic and international buyers, media and fashionistas,' an FDCI release said.
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