S. Kumars Nationwide Limited (SKNL) has appointed Mr. Shah Rukh Khan as the brand ambassador for its new brand, Belmonte.
Mr. Nitin Kasliwal, MD & Vice Chairman, SKNL, speaking on the occasion said “Shahrukh is the ideal choice for our youth oriented brand as there are strong synergies between the brand DNA and his star persona.” He continued, “Shahrukh's uniquely individualistic style, spirit of innovativess and versatility inspire the youth and these values find an echo in what the brand stand for.”
Shahrukh Khan, the Badshah of Bollywood, a sultan of style for millions of his fans across the world, added that, “SKNL was well known for creating salient style & fashion brands like Reid & Taylor and more recently, Carmichael House” and saw his association with Belmonte as a means of “inspiring the youth to succeed on the world stage.”
Belmonte is unique in introducing Apparel & Fabrics under a single brand. The brand offers a 'Total Wardrobe Solutions' – formals, casuals and accessories to the globally aspiring Indian youth in the mid-price segment.
Belmonte offers a wide variety of choice under Poly-wool, Poly-viscose, Cottons, Linen fabric and ready to wear apparel in formal and casual styling. The brand is being distributed across the top 90 cities of the country through Large format stores, Multi brand outlets and Exclusive brand outlets.
SKNL is well known for its dynamic growth as it quickly builds strong brands with aggressive brand communication, high quality manufacturing and widespread distribution.
S. Kumars Nationwide Limited, India
marketing@alchempro.com
