Wrangler jeans - perfect fit for Brett Favre lifestyle
23 Feb '07
3 min read
“Whether I'm on the lake with my friends or at home with family, when I'm not on the field I want to be comfortable,” said Favre. “Wrangler jeans are a perfect fit for my lifestyle. I've always loved the brand and what it stands for, and now I'm honored to be a part of the Wrangler legacy.” Favre will be featured in national advertising and promotions, in-store signage and product ticketing for the Wrangler Five Star Premium Denim line.
The Wrangler brand will not only be keeping Favre comfortable this year; it also continues as the official jeans of Dale Earnhardt Jr. and the No. 8 racing team. Representing one of America's favorite brands, the NFL's most popular quarterback and NASCAR's most popular driver take the lead in Wrangler's mass-market marketing platform.
VF Corporation is a leader in branded lifestyle apparel including jeanswear, outdoor products, image apparel and sportswear. Its principal brands include Wrangler, Lee, Riders, Rustler, The North Face, Vans, Reef, Napapijri, Kipling, Nautica, John Varvatos, JanSport, Eastpak, Eagle Creek, Lee Sport and Red Kap.
marketing@alchempro.com
