Tag Heuer aims to lead Indian premium watch market
26 Feb '07
1 min read
NEW DELHI:
Moët Hennessy - Louis Vuitton (LVMH) world's leading luxury products group, has formulated plans to reach the top slot in Indian premium watches market for its 'Tag Heuer' brand watches within next three years.
At present the premium watches market is led by Omega and Rado
The brand is at present at the third position in Indian market and aims to become number one brand in premium watches in India, said LVMH Group Director South Asia, Ravi Thakran.
To increase volumes, the company will go for aggressive retail expansion with initial plans to open 30 Tag Heuer boutiques in next 18 months, said Thakran.
Retail expansion will be on franchise model in major metros across the country, he added.
Riding high on the returns from its superstar, the company has been achieving fast growth in India.
Tag Heuer sales presently are in five digits, becoming the fastest growing business in India, helped through endorsements by Shah Rukh Khan, Thakran said.
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