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ITC's Wills Lifestyle to set new benchmarks in Intl fashion arena

03 Mar '07
2 min read

Following the success of India's first ever Spring/Summer Showcase at WILLS LIFESTYLE INDIA FASHION WEEK (WIFW) earlier this month, the WIFW team is already gearing up for India's next biggest B2B fashion trade event in March 2007. Details of the venue will be announced shortly.

The Fashion Design Council of India (FDCI) announced that WILLS LIFESTYLE INDIA FASHION WEEK (Autumn/Winter Showcase) will be held from Wednesday, March 21 to Sunday, March 25, 2007 with an additional day the following day, i.e. Monday, March 26, 2007, solely dedicated to The Business of Fashion for the buyer community.

Rathi Vinay Jha, Director General, FDCI said, “Following the success of our Spring/Summer event earlier this month – evident from the fact that one of our most promising FDCI-member designers, Varun Bahl, was selected to showcase at the prestigious Milan Fashion Week through a tie up between Camera Moda, organizers of the Milan Fashion Week and FDCI, we are happy to announce and start planning for our next big event – WILLS LIFESTYLE INDIA FASHION WEEK AUTUMN/WINTER 2007 - in March (21-25) next year. The platform will yet again have an additional day dedicated to the Business of Fashion for our buyers - national and international - on Monday, March 26, 2007.”

Atul Chand, Vice President - Marketing, ITC's Lifestyle Retailing, said, “We are delighted with the overwhelming response received at first Spring/ Summer edition of the Wills Lifestyle India Fashion Week.

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