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WIFW selects most promising talent for Hi-5 Category

05 Mar '07
3 min read

Further punctuating its commitment to nurturing and promoting new talent in the Indian fashion industry, WILLS LIFESTYLE INDIA FASHION WEEK announced another new initiative which promises to be a key highlight at the WIFW Autumn/Winter Showcase.

After rounds of scrutinising a list of twenty prospects, using an arduous selection process, five designers were selected to showcase their collections in the Hi-5 Category in the upcoming WIFW, which will be held in New Delhi from March 21-26, 2007.

The Hi-5 designers that have been selected are Ameet Sikka, Neetu Gupta, Samant Chauhan, Shubhra and Zubair Kirmani.

Announcing the names of the Hi-5 designers for the WIFW Autumn/Winter 2007 Showcase, Rathi Vinay Jha, Director General, FDCI, said, “While WILLS LIFESTYLE INDIA FASHION WEEK boasts of the biggest names in the business. Fashion Design Council of India (FDCI) promotes industry in various other ways. We nurture young talent and encourage them to enter the market. Hence, the introduction of this initiative was only a natural step to take forward the process of evolution of the Indian fashion industry.”

“India has a pool of young talent waiting to be tapped. Through WIFW, the FDCI aims to serve as a catalyst towards taking the Indian industry to international levels by encouraging new designers so that they dream big and chart out new avenues. I wish our Hi-5 designers the very best”, she added.

A dedicated slot (the Hi-5 Category) would be allotted to these upcoming, promising designers, who will be given the chance to show their talent for both pret and diffusion lines using twelve garments.

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