JCPenney takes home Peter Glen award at Retailing Advertising Conference
06 Mar '07
3 min read
"With the help of the participating musicians and influential partners such as the NFL, the JCPenney JAM television special reached millions of Americans and generated a great deal of support for the afterschool cause."
The growing problem of inadequate afterschool supervision for America's youth cuts across all ethnic, income and demographic boundaries. Studies show that 14.3 million children in the United States are unsupervised after school between the hours of 3 p.m. and 6 p.m. each day.
Studies also show that youth are at greater risk of involvement in crime, drug abuse and other destructive behaviors during these hours. High-quality afterschool programs keep children safe and help to produce life-changing, lasting benefits, including healthier lifestyles, improved social skills and enhanced academic performance.
"The JCPENNEY JAM served a significant role in raising awareness of the need for access to quality afterschool programs," said Michael Theilmann, chairman of the JCPenney Afterschool Fund. "We are very grateful to JCPenney and all those who participated in the JCPenney JAM for supporting our nation's most valuable resource, our children."
This school year, more than 15,000 children across the nation are participating in high-quality afterschool programs thanks to the JCPenney Afterschool Fund and its contribution of more than $7 million in grants. Furthermore, JCPenney contributed over $1.5 million in gift cards in support of the JCPenney Afterschool Fund grants.
Each child who received a grant also received a JCPenney gift card to help with the purchase of clothing and supplies for the school year. The JCPenney Afterschool Fund continues working toward the day when all children in America will have access to life-changing afterschool programs that help them reach their full potential.
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