Nike is launching the new System of Dress basketball uniforms this week at men's basketball conference tournaments around the country. The new uniform design, which gives the players a more tailored look on-court, is Nike's latest apparel innovation.
The Ohio State University, the University of Arizona, Syracuse University and the University of Florida are expected to sport the new look at their respective conference tournaments this week.
The System of Dress from Nike, which the Florida Gators men's team debuted on February 28, is comprised of a Nike Fitted Jersey – a lightweight, breathable, form-fitting top – and long, lightweight, loose-fitted shorts. The combination creates a dramatic new silhouette for the game of basketball. Fans and members of the media can see the dramatic new look at systemofdress website.
The System of Dress from Nike introduces a performance look borne out of true performance insights as well as a shift in culture surrounding the game to a more sophisticated, tailored look, but also the desire among youth to personalize their uniform look.
Nike will provide teams with Nike Pro Compression long sleeve, short sleeve and sleeveless base layer tops as well as leg wraps so that players can create a unique look for themselves.
While developing the new look for each team, Nike designers were determined to honor each school's past champions and provide today's players with the opportunity to do so, as well. Designers researched not only the basketball programs but other sports, university insignias, past hall of fame players, mascots and even the school bands.
marketing@alchempro.com
