LFW & Alto Roma announce exchange program for designers
07 Mar '07
2 min read
Lakme Fashion Week (LFW) and Alta Roma, promoters of Italian style and the “Made in Italy” concept around the world, announced an exchange program for designers.
Lakme Fashion Week aims to realise the international cooperation and interaction in fashion, design ideology and brand culture through information release and exchange programs, thus enabling Lakme Fashion Week to integrate India into the global fashion world.
Lakme Fashion Week has an inspiring pool of talent that is increasingly providing a stage to showcase their talent abroad. The designers to be selected to show at Alta Roma will be based on the decision made by the LFW Advisory Board and Alta Roma.
Excited with the exchange program, Ms Consuelo Aranyi, Alta Roma said, “Alta Roma plays an important role in promoting the “made in Italy” brand world over. With this exchange program, Italy and India will witness an excellent exchange of talent and creativity. At Lakme Fashion Week this year, Giovanni Cavagna, specialized in Knitwear will display his collection on the Indian runway."
"Also, Alta Roma focuses on creativity and offers an opportunity to all those young designers who have graduated from fashion schools, while generating an ideal continuity between milestone names of high fashion, such as Fausto Sarli, Renato Balestra, Gattinoni, Lancetti, Galitzine.”
Lakme Fashion Week is a joint initiative by Lakme and IMG, the global leader in fashion weeks and event production. LFW has been conceived and created with a vision to "Integrate India into the global fashion world and redefine the future of fashion". LFW is organized twice every year. Lakme Fashion Week Autumn Winter 2007 will be held from March 27th to 31st 2007 at the National Centre for Performing Arts (NCPA), Mumbai.
New successful initiatives like 'Emerging Designer Category' and 'GenNext' was unveiled for the first time in India at the inaugural LFW 2006 with an aim to provide a platform for promising young talent. Both Lakme and IMG have been pivotal to the success of the Lakme India Fashion Week over the previous seven years.
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