Retailer Shoppers' Stop is expanding its range of private labels further from garments. Company is launching such labels in accessories and personal care products like cosmetics in the market.
Recently, 'Push & Shove' brand of deodorants and fragrances was introduced by Shoppers' Stop, with youngsters as main target.
Sales of non-apparel segment stood at 29.5 percent in 2002. It has grown continuously in proportion since then to reach 39 percent today.
Shoppers' Stop caters to upper middle class people. Private labels accounted for 15 percent of overall sales in 2004, but now the figure has risen to 20.5 percent.
According to Managing Director B S Nagesh, Shoppers' Stop wants its private labels to contribute minimum 25 percent of net sales within coming two years.
marketing@alchempro.com
