Business of Fashion - Wills Lifestyle India Fashion Week
20 Mar '07
3 min read
The domestic buyers include Ogaan, Kimaya, Evoluzione, Carma, Shoppers Stop Ltd., Elan Couture Pvt Ltd., AZA, Fuel, Melange, Kala Niketan, Be:, Espee Boutique, Sosa's, Ffolio, Elahe, Zenon, Samsaara, Mogra, Ensemble, 85 Lansdowne and Ayamik, Amara, Alliance Merchandising.
Announcing the names of the buyers, Rathi Vinay Jha, Director General, FDCI, said, “I am proud to say that WIFW has attracted over 180 buyers from across the globe. We welcome the domestic buyers who are core stakeholders to this Event.
The buyers would not only be interacting with top-notch designers, but they will also get to meet with new names in the fashion fraternity – the Hi-5 designers. The options are many and the competition is strong. I wish our designers the very best and welcome our buyer contingent.”
Said Atul Chand, Vice President Marketing, ITC's Lifestyle Retailing, "We are delighted with the strong participation of both domestic and International buyers in the coming edition of WIFW. The participation of such a large number of buyers clearly establishes the stature and rising global recognition of Wills Lifestyle India Fashion Week, the country's most prestigious fashion event."
Said Preeta Singh, CEO, PDM India, “For us at PDM, fashion weeks never meant entertainment; it was serious fashion. I am delighted to note that the numbers of buyers have increased. This has opened new vistas for the designers in India. This clearly indicates that India is making a foray into the global fashion industry.”
marketing@alchempro.com
