Wills Lifestyle Debut award initiated for student fashion designers
21 Mar '07
2 min read
Neha Chopade, Prasansha Saha and SK Tafijul Islam the three students from National Institute of Fashion Technology (NIFT) Mumbai reached the finals of the coveted Wills Lifestyle Debut award but lost out to a NIFT Delhi student, Shiben Bhatia.
The Debut is a first of its kind national initiative introduced for the purpose of recognizing promising young talent in fashion field.
Contestants showcased their creations on fashion runway at Wills Lifestyle store at the Debut Finale.
Eminent panel of representatives of ITC, NIFT and FDCI judged the winner.
The winner will be visiting international fashion fair Pret–a-Porter, Paris and recognized with an award at the country's most prestigious fashion event 'Wills Lifestyle India Fashion Week 2007' (March 21st — 26th, New Delhi).
"I let my sub-conscious decide what I should do," he said. "I did not do any research; I let my mind be free. I started questioning everything around me. Like, why should cargo pants have only four or six pockets; why not 26? And I made a pair of pants with 26 pockets. And yeah it looks good and is wearable."
"The Debut is a unique platform that will promote young fashion talent," said Atul Chand, Vice President (Marketing), and ITC's Lifestyle Retailing.
"The very first edition of the contest received an overwhelming response with over 200 entries," he said.
'The Debut' was open to students of fashion institute NIFT across various disciplines of designs fashion, leather, textile, knitwear and accessories.
The initiative spanned across the seven centers of NIFT – New Delhi, Mumbai, Bangalore, Kolkata, Chennai, Hyderabad and Gandhinagar.
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