Globally acclaimed Lee has revealed plans to open its first outlet in Israel with an investment of around US $200,000.
Lee products are marketed through over 150 shops, chains and boutiques in Israel.
Doron Mahlev, CEO of VF Israel, Lee's importer, explained to the media, “This is a new strategic move led by the company in Europe, in a bid to continue to position Lee as a leading fashion and jeans brand. The public demand, alongside the sharp rise in sales, led to this necessary move."
Lee has grown from a jeans to fashion brand, with its products available and appreciated all over the world.
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