Fashion companies to go for innovative design & trends this summer
27 Mar '07
2 min read
Nike has come up with some innovative ways to beat summer heat. With a clear focus on technology, Nike's sphere react cool, sphere dry and dry fit ranges are designed to make athletes feel dry and comfortable even in hot summer months.
"Our summer line takes note of the fact that an athlete's performance and enjoyment of the sport should not be hampered by clothes that make them feel uncomfortable," Sanjay Gangopadhyay, Marketing Director, Nike India.
All players are set to cash in on summer season through innovative design and analyze summer trends correctly.
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