Home breadcru News breadcru Company breadcru 'Ethnic hair-care' becoming one of focal points of Beautyworld

'Ethnic hair-care' becoming one of focal points of Beautyworld

30 Mar '07
3 min read

"There is an increasing inclination among the consumers to maintain their 'health and looks' as the desire to 'stay-fit' grows. This will give new growth areas associated with health, beauty and fitness sector and companies will be required to develop new and innovative products in order to meet the variety of requirements from consumers," said Ms Nix.

Euromonitor says “this trend will become increasingly apparent in developing markets, as consumers become more affluent and can spend more money on self-improvement” and lookgood items.

Last year, the cosmetics and personal care market in the UAE alone was worth more than US$414 million in retail sales - an increase from US$382 million, according to a consumer survey.

“Moreover, image and health enhancing products are becoming one of the top priority purchases of global consumers. The premium cosmetics and toiletries industry in particular is expected to benefit from this trend,” concluded Ms Nix.

Messe Frankfurt GmbH

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