Timex T Series to set a new standard for classic design
11 Apr '07
2 min read
The Timex T Series collection launches as a part of Timex's 2007 Advertising Campaign: "KEEP ON." A throwback to the original tagline "It Takes A Licking And Keeps On Ticking," the KEEP ON message is the evolution of this thought, but now applies not to the watch as much as to the wearer.
KEEP ON is an activating thought that seeks to recognize and encourage the wearer's own values of design, durability, and performance. Similar to those traits found in the Timex T Series collection.
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