BASF at In-Cosmetics in Paris with latest cosmetic solutions
13 Apr '07
3 min read
BASF is all set to present the company's cosmetic and personal care expertise at In-Cosmetics, the international exhibition for cosmetic ingredients taking place in Paris, France from April 17-19. BASF's presentation can be viewed at Stand E 62, Hall 4. Some 440 exhibitors from 34 countries await visitors to the show.
BASF Cosmetic Solutions are the BASF experts for the cosmetics and personal care industry, offering an extensive range of cosmetic polymers, active ingredients as well as organic and inorganic UV filters. Last year's acquisition of Engelhard businesses added effect pigments and delivery systems for advanced solutions to the company's range.
New product: Luvitol Lite for skin as soft as cashmere: BASF Cosmetic Solutions' latest product is Luvitol Lite, a light emollient for use in skin and hair care products. It improves skin hydration for softer, smoother looking skin. This new product is highly versatile and suitable for use in a range of products, including skin creams and lotions, shower oils and gels, shampoos and conditioners, lipsticks and mascaras. In-Cosmetics will be Luvitol Lite's first presentation to a broad audience.
Effect pigments: Reflecks MultiDimensions for vibrant shades that shift depending on the angle of view: Red to purple, purple to blue to teal – Reflecks MultiDimensions, the new shimmering effect pigments from BASF Cosmetic Solutions, appear first in one color, then in another, depending on the angle of vision. The latest technology for borosilicate pigments enables the production of decorative cosmetics with new shimmering effects. Eyeshadows, nail polishes and lipsticks containing effect pigments like BASF's Reflecks MultiDimensions are sure to attract attention.
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