Arvind Brands is planning to offer internet shopping facility to promote its VF brand.
Sources report that company is venturing aggressively into e-commerce and expects to attract atleast 15 percent of the turnover from online sales within next three years.
Arvind is also drafting special packages for Net shoppers on wide range of big and tall with customized options.
Special focus will be on denim brands as company aims to raise their market share to around ten percent.
VF brands like Lee and Wrangler have already captured between 6-7 per cent in the Rs 4,000-crore denim category.
VF Arvind is already investing Rs50 crore in setting up exclusive stores for its brands such as Nautica, Kipling and Jansport.
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