Yoon & Epstein to emphasize rich heritage of Fila in sportswear
18 Apr '07
3 min read
Under the leadership of Mr. Yoon and Mr. Epstein, Fila will emphasize its strong heritage in the sportswear category in traditional country club sports including tennis, golf and ski. In that regard, the company plans to maintain and expand its affiliations with world class professional athletes and events.
Additionally, the company will leverage its strong equity in the athletic footwear category as a fashion-forward, athletically inspired lifestyle brand targeting a core 18-34 year old consumer who aspires to urban culture.
In consummating the Fila purchase, Mr. Yoon stated, “Having been affiliated with Fila for so many years, we are proud to have the opportunity to lead such a distinguished brand.” Added Mr. Epstein, “Fila has tremendous upside potential and we are very excited about its future.”
Established in Italy in 1911, Fila is a leading manufacturer of footwear and apparel for sport and leisure that has developed excellent brand recognition by marketing products with a high design and style content that are endorsed by professional athletes from around the world.
marketing@alchempro.com
