Essentiality and sensuality ruled the night as the city's glitterati came together to witness the launch of the much-awaited international fashion and lifestyle brand GAS at the Taj Mahal Palace and Tower hotel.
The brand was launched by Raymond Ltd in Mumbai in the presence of Mr. Claudio Grotto, Founder, Chairman and CEO of GAS, and Mr. Gautam Hari Singhania, Chairman and Managing Director, Raymond Ltd.
GAS is a premium lifestyle and fashion brand that targets trend conscious men and women and provides quality versatile fashion and a lifestyle A.M. to P.M. total look with stylish accessories.
Mumbai's stylish set experienced the spirit and power of the brand through a fashion showcase choreographed by Marc Robinson, featuring models from the international and Indian circuit. The celebration continued into the night with a party hosted by Mr. Gautam Hari Singhania and Mr. Claudio Grotto.
Prominent movers and shakers from the world of business, movies, modeling and art made their presence felt at the event. For the occasion, the Ballroom was specially recreated in Black and White theme, highlighting the brand's values of simplicity, positivity and authenticity.
The highlight of the show was a showcase of key pieces from the new GAS Spring/ Summer Collection at the Taj Crystal Room, which was transformed into pristine white. The S/S 07 showcase included GAS's international lifestyle collection from its prime denim range to glamorous and elegant styles and accessories.
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