Gym Dance bridges gap between classic styling & contemporary sport
26 Apr '07
3 min read
Running is the third key category, with “glow in the dark” executions and a focus on maximum visibility even at night. All products feature fluorescent accents and reflectivity elements; lightness and flexibility are evident in the designs, accented with clear materials, layered meshes and pack-away features.
Accessories remain an important part of the collection. This season the range was extended and features a special lanyard package as a highlight. Rope-like materials create a playful contrast to the muted colors of the collection, while the carabineer-inspired hearts click easily onto bags or apparel pieces.
The new season's color palette is dominated by a natural look with soft tones such as new amande, light space or bronco as well as sophisticated darker blue shades and green tones whereas unexpected hues such as intense pink and electricity create a funkier edge to it.
The fall/winter 07 collection will hit retail in over 600 stores in August 2007, including high-end department stores, adidas Sport Performance stores, Stella McCartney stores and selected sports retailers all around the world.
Alongside Gym Dance, Wintersports and Running, the fall/winter 07 range continues to offer highly functional products for Gym Yoga, Gym Studio and Tennis. Prices range from 15 Euros (Accessories) to 350 Euros (Wintersports Apparel).
marketing@alchempro.com
