Nuance-Watson proudly presents Elizabeth Arden's 'Mediterranean'
27 Apr '07
2 min read
Elizabeth Arden is launching its latest fragrance "Mediterranean" exclusively with Nuance-Watson (Singapore) at Changi Airport, ahead of both the domestic market and other Asia Pacific airports.
The fragrance was inspired by Catherine Zeta Jones and her love of the Mediterranean. As cited by the Elizabeth Arden ambassador: “I love Mediterranean, it is an uninhibited fragrance…one to splash on when you're not feeling shy.”
The captivating fragrance was well-received during its pre-launch earlier this year at the Perfumes & Cosmetics event, a joint effort between Nuance-Watson, Civil Aviation Authority of Singapore (CAAS) and VISA. Various prominent exposures across the terminals publicize the launch, apart from an in-store promotion that is currently running till May 14 in all Nuance-Watson stores.
Mr. Ayaz Furniturewalla, General Manager of Elizabeth Arden, expressed: “We are pleased to partner with CAAS and Nuance-Watson (Singapore) for this Asia Pacific debut of our new fragrance "Mediterranean". It has been an outstanding strategic partnership that benefits both parties as proven from our past successes with them.”
“Mediterranean's success again reinforces Changi Airport as the premiere platform for new fragrance launches in the region. We have enjoyed working with Elizabeth Arden and Changi Airport to deliver yet another new and exciting fragrance to our traveling customers. The last collaboration with Arden was on Provocative launch, a phenomenal success.” said Mr Ken Tse, Executive General Manager of Nuance-Watson Singapore.
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