K-C, in fact, commissioned an FSC feasibility study late last year. The report concluded that it should be possible for the company to increase its use of FSC-certified fiber during the next 10 years, but not to rely exclusively on it.
Falk told shareholders today that insights into the wants and needs of customers, shoppers and users continue to drive everything the company does. He cited the launch of two new products, Huggies Supreme Gentle Care and Huggies Supreme Natural Fit diapers, which address the No. 1 priority of many moms - their baby's comfort. These innovative products, launched simultaneously in North America and Europe in the third quarter last year, increased volume and market share for K-C's diaper business in both geographies.
In the marketing arena, K-C is focused on taking performance to the next level, capitalizing on the strong emotional connections between the company's powerful brands and consumers. Falk said that, under K-C's new marketing organization, the company expects to maximize its global and enterprise-wide opportunities, capture and leverage insights that drive growth, identify and adopt best practices, and continue to develop great talent.
Kimberly-Clark Corporation
marketing@alchempro.com
