H.S. Trask performs better in Q2, says Phoenix Footwear
05 Aug '05
9 min read
Richard White, Chief Executive Officer, commented, "Despite their mixed performance in the first half of the year, they are seeing improving sales indicators across most of their brands. Each of their brands has increased retail doors this Spring. The government is now accepting contracted shipments and Altama is posting sales in line with the levels they experienced in late 2004 and early 2005.
They are also moving ahead with their efforts to expand Altama's public safety market penetration. A significant increase in the number of H.S. Trask retail accounts and futures orders leads us to expect solid sales growth at this brand in the second half of 2005.
They are very optimistic about Fall sales for SoftWalk, including the launch of their new SoftWalk Lights products and early reorders on key styles moving into the season. Early shipment requests and an expanded cool weather line indicate another strong Fall season for Royal Robbins and interest in the brand continues to expand.
Lastly, they expect Trotters to post sales that are negative for the full year. The Fall interim line has been well received, but they will need to continue to work through their re-positioning efforts over the balance of the year.
Positive retailer feedback in their Spring pre-line presentations underscores their expectation that the brand will return to growth in 2006. They are optimistic the investments they are making in their businesses, combined with their recent acquisitions, will lead to improved revenues and profits as the year unfolds."
marketing@alchempro.com
