Calvin Klein Inc the world's leading fashion brand from America officially launched its SS 07 collection with a Press Day at White.
Launched by the Murjani Group, who has been responsible for having successfully developed and launched some of the most recognized international designer lifestyle brands in the world, the Murjani Group is confident of Calvin Klein's success in India.
From the venue to the display, the CK Press Day maintained what is known as the Calvin Klein Minimalist Modernist look. White was the theme with live mannequins displaying the Calvin Klein Underwear and CK Jeans collections for Men and Women.
A heady combination of Kevin Carrigan, who has flown to India for the launch and Director Farhan Akhtar with Actor Sushma Reddy formally launched the Calvin Klein SS '07 collection.
Kevin Carrigan said, “Its great to be back in India after I've visited so many times and great to bring cool American edgy style to the Indian consumer. For spring summer it was about femininity and back to natural fabrics. It's the quintessential Calvin Klein a romantic, organic minimalism.”
For the India market, Calvin Klein has introduced its Spring- Summer 2007 Underwear line and Jeans (for men and women), that includes the entire casual wear range.
Calvin Klein Underwear is designed for the woman who appreciates a purity of style that is understated yet undeniably feminine. The SS 07 look is inspired by the traditional Japanese Cherry tree floral as well as Japanese tattoos for a more edgy look CK Jeans is Authentic, Sophisticated, Simple, Rich, Modern, Clean and Aggressive.This promptly describes the Calvin Klein spirit this spring/summer played on the sophisticated and complex cleanliness.
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