Beautyworld & Wellness & Spas trade shows put spotlight on Dubai
14 May '07
3 min read
“Beautyworld will have a number of interactive professional competitions designed to involve the audience,” remarked.
Beautyworld Exhibition Manager, Heather Nix. “The Walk of Beauty by Kadus has the region's top hair cutters demonstrating their skills with scissors and tongs and will culminate in a catwalk display, just like the major fashion shows. Our Nail Competition will be equally as exciting and will feature leading manicurists applying their artistic talents to fingertips,” she says.
In addition to specialised displays, such as natural cosmetics and male grooming products, Beautyworld will also have an exclusive area titled “Passione,” which is dedicated to offering all-in-one beauty solutions at an affordable price.
“Women in this part of the world have a passionate relationship with jewellery and that is why we decided on the name “Passione” for this display,” says Ms. Nix. “The pieces in this section are available in beauty salons throughout the Middle East, so they represent great value and a one-stop solution for all the customer's cosmetic needs,” she adds.
Wellness and Spas 2007 and Beautyworld 2007 will feature over 950 exhibitors,representing 1500 brands from 55 countries. Over 10,000 visitors are expected over the three days.
marketing@alchempro.com
