aRU to develop generation of world class retail professionals
15 May '07
2 min read
Confident and service minded store staff are also critical to managing store profitability, an area of continuous focus for adidas India and its franchisees. Speaking on the launch of aRU, Mr. Andreas Gellner, Managing Director- adidas India said, “Our ability to delight the thousands of consumers that visit adidas exclusive stores daily across India is becoming one the biggest differentiator for the adidas brand."
"We have always been known for superior product quality and innovation – now we want our stores to be known for consistently providing the best shopping experience. I have no doubt that delighted customers are the key to adidas' short and long term success and to continuous improvements in store profitability. With the adidas Retail University, the adidas brand is further demonstrating its ability and intention to lead the sporting and casual goods industry in India."
marketing@alchempro.com
