Provogue (India) Ltd, whose key mantra is 'Redefining Fashion' has planned to envelop Indian market by launching 20 Promart discount department stores, during next three years with an investment of around Rs6 to Rs7 crore per store.
Promart, a subsidiary of Provogue, offers around 30-35 percent discount on the last season's products of big brands.
Recently, Promart has launched its first store at Law Garden, Ahmedabad, having 50,000 square feet area and around 100-odd brands of apparel and non-apparel will be sold here.
The company is anticipating to touch an annual sales turnover of around Rs30 crore initially.
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