Reebok launches ground-breaking global movement 'Run Easy'
17 May '07
2 min read
Reebok the world's leading sports brand, launched its ground-breaking global movement, 'Run Easy', in India.
The campaign was recently flagged off by Mr. Subhinder Singh Prem, Managing Director, Reebok India with the 'Run Easy' Run at Leisure Valley, Gurgaon.
In a move to encourage consumers to join the global 'Run Easy' campaign; ten thousand pairs of shoes will be given away in the first phase. Reebok 'Run Easy' Vans, with their expert trainers will move around popular jogger parks in select cities like Delhi, Mumbai and Bangalore demonstrating the spirit of 'Run Easy'.
The trainers will start with warm ups followed by short runs where in critical aspects like breathing patterns, foot movements etc would be taught.
Reebok's 'Run Easy' movement kicks off with an aggressive media campaign starting 12th May featuring advertising created by New York agency, Mcgarry Bowen.
Television spots, directed by acclaimed award-winning director, Frank Budgen, will begin airing on TV on 18th May.
Reebok's 'Run Easy' television spot celebrates the joy of social running “at the speed of chat”. Each celebrity depicted in the campaign participates in a non-linear conversation seamlessly intertwined to create one fun story.
Demonstrating that consumers can 'Run Easy' anywhere around the world, the campaign was shot on beaches, city streets and parks in some of the world's top cities, including London and Los Angeles.
marketing@alchempro.com
