Modaprima 3rd quality fashion show with Pitti Immagine
19 May '07
3 min read
Alongside of the already well-known names such as Ann Max, Calzificio Franzoni, Creazioni Rosanna, Maglificio Venezia, Mehari, Negozi d'Italia, Nuovi Sarti, Plissé, Rose & Thin, Zanetti Moda, there will be “newcomers” to the event along with comebacks, that include: Banana Moon, Baghera Moda, Clink Jeans, Cizeta, Dernier Cri, Maglificio Dori, Piper Confezioni, Vedeve and Yebysa Ibiza.
The Modaprima concept was developed for the most careful buyers on the international scene: chain, large-scale retailers, wholesalers, importers and trading companies. Of the nearly 2,400 buyers at the last edition (with a 35% increase over the previous one), over half came from 50 foreign countries with Japan in first place followed by Turkey, Greece, Spain, Portugal, Russia, France and Germany.
The promotional strategy that Pitti Immagine is carrying forward with ICE – Istituto per il Commercio con l'Estero [Italian Foreign Trade Commission] focuses on internationalization: at this edition we are expecting important buyer delegations from Canada, Japan, Norway, Portugal, Sweden, Russia and the United States.
Once again, the Fashion Cube will be an important feature. It is the research area on trends for the coming seasons. Curated by the stylist Sergio Colantuoni and produced with the cooperation of the exhibitors, it will present.
A pop tour of the world of colors, a six-stage journey presenting six interpretations of summer fashions for 2008 underthe banner of lightness and “power to the colors.”
marketing@alchempro.com
