Nuance-Watson to introduce VERSACE fragrance at Changi Airport
23 May '07
2 min read
The new VERSACE fragrance for women is a luxurious floral, fresh and sparkling fragrance. The rich and precious linear bottle enveloped by the elegant packaging is truly representative of a classic symbol that is so dear to the Versace signature and tradition.
The launch at Singapore Changi Airport is highly visible with the wide coverage of promotional spaces and large visual exposure in Nuance-Watson stores.
Initial customers' responses are favourable with many finding the scent to be sensual and easy to wear and the packaging, which is engraved with the iconic Versace medusa emblem, to be elegant and luxurious.
A survey showed that this classic couture brand is the top-of-the-mind luxury brand among Asians. This reinforces its value in consumers' mind. With the increased travellers' spending power, especially evident among customers from the People's Republic of China, shoppers are willing to pay a higher price for a premium product and a brand name like Versace.
“We are glad to work with Euroitalia on yet another successful exclusive launch to offer such luxurious products to passengers in Changi Airport. Since the brand's maiden launch with us in 2005, Versace's sales up to today have tripled,” said Mr Ken Tse, Executive General Manager of Nuance-Watson (Singapore).
Euroitalia Export Manager Gianluca Castagnetta commented: "Following the successful exclusive launch of Versace Bright Crystal with Nuance-Watson (Singapore) at Changi Airport last year, Euroitalia will continue the momentum and the excellent partnership with Nuance-Watson (Singapore) to introduce the new VERSACE fragrance for women this year. Changi Airport will be the first airport in Asia-Pacific to launch this new exciting feminine line.”
Mr Gianluca added: “The excellent co-operation between Nuance Watson (Singapore) and Euroitalia will once again offer another new fashionable lifestyle product to all passengers."
"The new VERSACE visuals and strong impact together with Nuance's wonderfully designed stores at Changi provide the most ideal location for the launch. This partnership re-affirms our commitment in unparalleled travel retail standards worldwide."
marketing@alchempro.com
