Unique concept in luxury shopping at Dubai Festival City from Damas
04 Jun '07
3 min read
Damas, the leading international jewellery retailer in the Middle East, unveils a unique concept in luxury shopping through its new outlet in Dubai Festival City. The sleek and stylish Damas Les Exclusives Multi-Brand Boutique, the first of its kind in the region, houses ten of the world's top jewellery brands and offers its clients a whole new shopping experience.
Mr. Tawhid Abdullah, Managing Director of Damas and the brain behind the new retail concept, remarks, “For 100 years, we have maintained our competitive edge by consistently seeking new ways to create greater value for our ever-growing clientele. Damas Les Exclusives Multi-brand Boutique is our answer to the need for a unique setting where our highly selective customers can take pleasure in the world's finest gold and diamond jewellery. We invite everyone to visit our new shop and have a rare encounter with luxury.”
From the imposing façade of the boutique featuring 'larger-than-life' jewellery images and showcases of exquisite pieces, one is introduced to the shops-within-a-shop concept of the boutique. Ten international jewellery brands are featured in their own virtual boutique set up inspired by the brands' individual identities as seen in stand-alone boutiques across the globe.
Damas Les Exclusives Multi-Brand Boutique offers a unique mix of international jewellery brands, carefully selected to represent varying jewellery designs and styles, each one with its own distinct characterand identity.
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