Kylie Minogue's fragrance makes exclusive debut at Changi Airport
05 Jun '07
2 min read
Everybody's darling, singer Kylie Minogue, is launching her very first fragrance exclusively at Nuance-Watson's Perfumes & Cosmetics stores at Singapore Changi Airport, ahead of Asian airports as well as before the Singapore local market.
A sensational singer, a successful businesswoman, a sexy, playful, glamourous yet down to earth and approachable Kylie; men like her for her sweet, sensual charm, and women, for her strength and talent. Her universal appeal makes her a role model, a global icon that transcends borders and age groups.
As in all areas of her life, Kylie has taken a passionate approach to fragrance and worked in close collaboration with Coty on the development of "darling". Kylie said: ”The launch of my new fragrance coincides with a new chapter of my life.” It captures the many elements of her personality and all the contrasting qualities she shares with today's contemporary woman.
The fragrance is a glamorous chypre-floriental; it is a sensual, floral bouquet with a heady, sparkling yet sweet top note of passion fruit, freesia and lychee, just as multi-facetted as Kylie herself. The heart is brimming with a delicate, feminine floral blend of lily and boronia and the base projects the sensual, enveloping essences of sandalwood, amber wood and vanilla.
Ken Tse, Executive General Manager of Nuance-Watson Singapore commented: “Since the beginning of the celebrity fad, we have enjoyed a series of successful celebrity fragrance launches. We understand that 'darling' is doing extremely well in Australia and Australians are our one of our top spenders, hence we are confident that Kylie Minogue's 'darling' will add on to our string of successful 'celebrand' launches."
marketing@alchempro.com
