Damas launches latest creations from youth-oriented brand Farfasha
14 Jun '07
3 min read
Damas, the leading international jeweller in the Middle East, in partnership with the World Gold Council, launches the latest creations from highly successful youth-oriented brand Farfasha.
Designed for teeners to young ladies with unique sense of style, the trendsetting collection reflects youthful zest and positive attitude through an exclusive selection of drop earrings, chains, pendants, bracelets and rings in 18 k gold.
The Farfasha brand, which has successfully introduced gold as a fashion statement among its young and highly selective clientele, made headlines with its endorsement of Lebanese musical sensation Nancy Ajram, who is known to wear the jewellery brand herself.
On the second year of 'Farfasha - Generation Gold campaign,' the full marketing blitz that propelled Farfasha to wide popularity, Ajram is featured in a new TV commercial that captures the essence of Farfasha.
Tawhid Abdullah, Managing Director of Damas, remarks, “I am very proud of the achievement of Farfasha. The collection is dedicated to youth's aspirations, hopes and dreams and judging by the immense response of the market to the new designs, we have achieved our objectives."
"The Farfasha brand takes into account the unique lifestyles and tastes of the young generation. Its popularity among the Pan-Arab youth surpassed our expectations.”
“The collection has set record sales in the Pan-Arab region, proving once more that the youth is in search for a strong brand that they can identify with. By catering to the youth segment which was long overlooked, we are assured of the continued appreciation for gold jewellery for generations to come,” says Moaz Barakat, Managing Director of World Gold Council for the Middle East, Turkey and Pakistan.
marketing@alchempro.com
