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KIDS & Mudpie create SS/08 trends for NEC in Birmingham

16 Jun '07
2 min read

Premier KIDS, the UK's leading kids show for 0-16 year olds, have worked in association with Mudpie Trends, the global fashion intelligence service to create the SS/08 trends for the forthcoming show at the NEC in Birmingham 8-10 July 2007.

Mudpie have exclusively developed 4 trends – China Modern, Nu Authentics, Sustainability and Old World Explorer – based on their best selling SS/08 trend books. The presentation will explore four stories, helping to guide and inspire the retailer when selecting and buying for the next season.

Jackie Cook, Retail Consultant from JCR Consultancy, will present the forthcoming trends 11.30, 14.00 and 16.00 Sunday – Monday and 11.30 and 13.30 on the Tuesday at Premier KIDS.

Olga Carola-Downing, Premier KIDS Event Manager comments: “We are pleased to have the opportunity to work with Mudpie Trends. Premier KIDS has established an important role on the Fashion Calendar, and Mudpie work with most of the UK's leading retailers as part of their consultancy business. Their in-depth knowledge of both the UK and international kids and teens fashion business is invaluable to our audience.”

Fiona Jenvey CEO of Mudpie Design said: “As a kids and teen trend specialist, we are pleased to have the opportunity of working with Premier KIDS. We already provide trend information to other key shows and specialist kids publications like Bambini Collezioni, and for Trend seminars internationally. Trend knowledge is a vital ingredient in today's retailer's recipe for success and we are very happy to contribute with our expertise to this effect.”

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