Reebok has also launched its campaign 'I Am More' featuring Scarlett Johansson with a focus on celebration of individuality. The campaign portrays Scarlett Johansson as a woman who is more than the actress known to all and advocates that a woman is more than the way she looks or appears.
It highlights the extension of one's personality beyond the stated personality and relates to every woman in an exciting way. Reebok is the only brand to acknowledge that any star has a life beyond his or her stardom and has taken this stance in this lifestyle campaign as well.
The collection will be available in select Reebok stores like; Vasant Vihar, South Extension Part I and Greater Kailash I store in Delhi, Linking Road in Mumbai and Residency Road in Bangalore.