Agent Provocateur has decided to replace controversial supermodel Kate Moss with 18-year-old Daisy Lowe as the face of its future ad campaigns, Serena Rees, a company store owner said.
She describes Lowe as "different yet not overtly sexy".
She also conveyed the culmination of contract with Moss by August-end.
Moss stands to lose over last year's reported contract worth £500,000. Lowe had, in the past, lost out on the job and was vocal about accusing Moss of coming in her way and "stealing her thunder".
marketing@alchempro.com
