Home breadcru News breadcru Company breadcru Childrenswear retailer Marèse selects Lectra PLM solution

Childrenswear retailer Marèse selects Lectra PLM solution

11 Jul '07
3 min read

The Workflow Management application will allow Marèse to pilot all of its collections management processes and accurately monitor a product's state of progress in each phase.

This value chain is completed by the implementation of Kaledo Collection and Kaledo Print.

The new range of Kaledo applications, including Kaledo Collection for fashion design and Kaledo Print for designing printed textiles, provides designers with a visual and virtual environment adapted to their creativity and working mode. The automation of many repetitive tasks lets designers use the precious time saved to test many more creative ideas.

Truly innovative, Kaledo Collection also makes it possible to structure the creation process and thus facilitate information exchange between the creative teams and their contacts. Design is integrated very early in the collections development process, since information is immediately usable in Lectra's PLM applications.

”We're very pleased to have strengthened our partnership with Marèse,” said Bernard Karmin, Director of Lectra France. “The whole company will benefit from the value chain that our complete solution offers. Taken individually, our solutions already provide immediate gains; and when they are used together, the results are even more impressive.”

Created in 1943, Marese, one of the children's clothing market leaders, has revolutionnized children's fashion with its trendy and fun style. Marese offers two collections per year for children aged 0 to 12. Each collection is composed of 450 references for a volume of some two million items per year.

Lectra

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