SpringBoost to promote Nordic Walking footwear at WSA
21 Jul '07
3 min read
SpringBoost offers a dorsiflexion Nordic Walking version of their B-Walk shoe, the B-Walk Nordic, designed specifically for this increasingly popular activity. It is totally waterproof and has a Vibram Trek outsole for maximum grip and traction, even on frozen trails.
An Energy Plate offers increased range of motion and optimal use of energy. It facilitates the roll of the foot, and optimizes the push-off phase, providing the feel of a light, dynamic walk.
The entire SpringBoost dorsiflexion line, which positions the heel lower than the forefoot, offers a number of health, training and performance advantages.
Independent testing, professional athletes and coaches, professional trainers and medical and scientific researchers in Europe and the U.S. agree that a foot positioned in dorsiflexion promotes better posture, alleviates pressure on joints and the lower back, strengthens the core, and enhances blood circulation in the legs.
Dorsiflexion footwear also activates muscle fibers when training the body's target zones - specifically calves, hamstrings, and the glutes.
Nordic Walking is an efficient workout that utilizes 90% of the body thanks to the use of walking poles and a specific technique. This total body exercise straightens the upper body and creates resistance to build better bone density, burns 40% more calories than average walking, increases blood flow to the legs, and enhances cardio benefits by increasing oxygen consumption by up to 25%.
marketing@alchempro.com
