Nielsen Business Media has reached an agreement with Promotional Products Association Intl. (PPAI) to co-locate several annual trade shows in order to deliver education, products and services to promotional products distributors at five of Nielsen's Imprinted Sportswear Shows (ISS) beginning in 2008.
The agreement brings together two powerful organizations and combines their resources to create a more robust experience for attendees and exhibitors.
Imprinted Sportswear Shows are the leading event for the decorated apparel and imprinted products industry. Nielsen Business Media also publishes Impressions, the decorated apparel industry's foremost trade magazine.
PPAI is the promotional products industry's international not-for-profit trade association, representing an $18 billion market.
Under the terms of the agreement, the ISS and PPAI exhibit halls will be adjacent and will offer co-located exhibits, education and networking events in five markets on the 2008 schedule: Orlando (Feb. 8-10), Providence, R.I. (July 18-20), Schaumburg, Ill. (Aug. 7-9), Atlanta (Sept. 11-13), and Fort Worth, Texas (Oct. 10-12). Show management, registration and education functions will be managed separately by the respective organizations.
"We welcome the opportunities this co-location agreement brings to our respective audiences," says Brian Pagel, group vice president, Nielsen Business Media.
"Joining resources allows us to expand the content and enhance the quality of our shows, enabling us to better serve our customers. This agreement will drive attendance for both shows while exposing our traditional attendees and exhibitors to new profit centers, new customers and increased business opportunities."
Research shows a growing number of decorated apparel professionals are selling promotional products, and access to products and education are significant factors in driving business growth.
marketing@alchempro.com
