Gold has come a long way since the time when it was exclusively meant for royalty and the chosen few. Displaying its adaptive nature to go with the times, it is offered not only in the most astonishing designs but also in the most amazing hues, to remain mankind's favourite metal of all time.
From minimalist designs of sheer artistry such as tiny stud earrings and ultra thin chains and bangles or delicate filigree work to more bold and stunning pieces, the noble metal glitters and glistens with abandon, winking at you as both women's and men's accessories and proving itself as the truly golden treat one can gift for both a loved one and of course, oneself.
Remarked Moaz Barakat, Managing Director of the World Gold Council (WGC) for the Middle East, Turkey and Pakistan: “The summer season offers an exciting time to wear gold in creative ways. As everyone celebrates individuality and cherish every moment at this exciting time of the year, the reasons for wearing gold multiply endlessly. It is a gift of timeless value that both the giver and receiver can cherish and pass on as a priceless heirloom to be treasured forever."
From the brilliance of white gold, the blush of rose gold, green gold and even black gold, the versatility of this metal continues to amaze one and all. It offers itself with a fetching appeal for any occasion, to make it much more special and worthwhile. A gift in gold enhances a bond and seals its value forever.
Recognizing this, the 'City of Gold' spreads an array of exciting collections defying the demands of the most finicky buyer. Be it classical, easy-to-wear styles that have stood the test of time and form the foundation of one's jewellery wardrobe; or the trendy, chic elegance preferred by the modern day, jet-set, multi-tasking woman, there are jewels for every reason and season, mood and magic, occasion and non-occasion.
Chains are offered in glamorous selections of varying lengths and designs. While you can go with a solo chain, more than one definitely makes a strong fashion statement. Chokers emphasize neckline and poise, while long swaying chains with pendants are extremely attractive as always.
Earrings remain the number one purchase for obvious reasons. They come in such a profusion of styles and friendly price options they often make a good collection by themselves that a woman can dip into any time she wants to.
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