Three new theme zones add spice to fashionable mix
10 Aug '07
3 min read
The global spotlight is once again on Hong Kong with the opening of Hong Kong Fashion Week for Spring/Summer 2008. The show has attracted a record 1,147 exhibitors from 19 countries and regions. Seven group pavilions, from the Chinese mainland, India, Korea, Macau, Malaysia, the Philippines and Taiwan, are taking part, as are first-time participants Russia, Spain and Turkey.
The show, organised by the Hong Kong Trade Development Council (TDC), continues through July 13 at the Hong Kong Convention and Exhibition Centre.
The TDC has organised 64 missions with more than 2,250 buyers from around the world. Among them are buying representatives from well-known fashion brands and leading chain stores and distributors, including: Australia's Hathor Pty; Hungary's Antalok; Italy's MaxMara and Lotto Italian Sport Design; Japan's Senso Unico; Poland's LLP SA and Monnari Trade SA; Spain's Confecciones Mayoral, SA and Adolfo Dominguez; and Sweden's Make-Up Store.
The four-day fair showcases a broad array of fashion, accessories and garment-related products, including apparel and handbags, shoes, fashion jewellery and fabric.
A must-stop for fashion professionals, the fair has introduced three new theme zones – Infant and Children's Wear Zone, Emporium de Mode and Spice Arena – to help buyers stay on top of trends and for ease of sourcing.
Speaking at today's opening ceremony, the Hon. Andrew Leung, Chairman of the TDC Garment Advisory Committee, said that the new Infant and Children's Wear zone was created in response to demand. “Emporium de Mode showcases quality clothing with outstanding designs,” he added, while Spice Arena offers “a heady array of fashion accessories.”
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