India boasts of approximately 200 million watches that are over 10 years old and you might also have one, which you may have longed to exchange for a stylish or technologically advanced new one.
On our constant attempt to infuse a new wave of style, technology and functionality, Titan introduces its unique exchange offer. The offer is valid from August 10th to September 9th 2007 at all Titan outlets across the country.
The new 217th exclusive showroom in the country is located at Unit No 142/143, Iscon Mega Mall, Ahmedabad - 52.
Speaking on the offer, Mr. Ajoy Chawla, Business Head, Titan Watches said, "As the market leader, we at Titan have strived to give consumers exciting reasons to buy our brand. Indian consumers generally don't wish to discard anything they own .We see Titan exchange as a powerful trigger enabling them own a new watch while giving value for their old one."
The main objective of this offer is to activate the replacement buyers and incentivising them to change their old one for a stylish new watch. This would thereby expand the overall watch market by reducing the purchase cycle.
He also added that, “Making entire buying experience satisfying for every little occasion is exactly what we are looking at with the opening of this new World of Titan showroom in the city, there by providing access to innovative and stylish Titan products.”
The Titan Exchange Offer will be supported through a hi blitz, powerful, multi-media marketing campaign comprising television, radio, print and outdoor hoardings.
The offer can be availed at all World of Titan showrooms, multi brand outlets, department stores and Time Zone outlets across the country.
marketing@alchempro.com
