Nokia-WIFW to reiterate leadership in style & design
20 Aug '07
3 min read
Celebrating the 10th Edition of India's largest Business of Fashion platform – The Wills Lifestyle India Fashion Week announces ITC'S Essenza Di Wills as the Associate Sponsor and Nokia as Gold Partner for the Spring Summer 2008 edition of WIFW from September 5 – 9, 2007.
In line with the 10th Edition, WIFW is proud to present the 10th edition special – 'Hi-5 Duo' initiative that targets the growth of upcoming fashion designers and provides a platform for them to showcase their collections for the very first time on the Wills Lifestyle India Fashion Week catwalk.
Welcoming the Sponsor Partners and announcing the list of participating designers, Rathi Vinay Jha, Director General, FDCI said, "FDCI is delighted to have ITC's Essenza Di Wills as the Associate Sponsor and welcomes Nokia as the Gold Partner for the forthcoming Wills Lifestyle India Fashion Week."
"The synergies between our sponsors and FDCI are better than ever, and we are looking forward to yet another successful edition of WIFW.”
She added “Designers form the epicenter of the fashion industry and we are extremely happy to announce the list of participating designers for the forthcoming event. With the new Hi-5 Duo initiative, FDCI reiterates its commitment to the designer fraternity by creating a platform for emerging designers as well.”
Chitranjan Dar, Divisional Chief Executive, ITC's Lifestyle Retailing said, “Wills Lifestyle India Fashion Week and ITC's associationwith FDCI have been growing from strength to strength. We would like to make our relationship with the stakeholders of the event even more deep-rooted and further enhance our participation in the event. We are delighted that Essenza Di Wills, our brand of personal care & grooming products, is coming on board as Associate Sponsor of Wills Lifestyle India Fashion Week.”
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