The Bay: collaborator of distinction: The Bay – Canada's oldest and largest retailer - is pleased to be associated with the Toronto edition of a Festival that turns fashion into a major public happening! During the Fashion and Design Festival, the Bay will present three fashion shows: Sexy has no expiry date (women's collections), A day in the life of the Toronto Man (menswear) and I'd rather be chic (women's street wear).
Featuring the trendiest styles of the Fall-Winter 2007/2008 season the Bay will offer free one-on-one beauty consultations and make-up touch-ups at its exclusive Beauty Bar. “The idea of bringing fashion to the people who buy and set the trends would not be possible without the invaluable support of prestigious sponsors such as The Bay”, explains Jean-Francois Daviau, Copresident and Founder of Sensation Mode.
"An event of this magnitude has had a significant impact on the economy of all the cities where we have produced a show of this calibre. We are proud that our formula has been giving participants substantial return on their investment and has generated dramatically noticeable traffic for our partners at retail."
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