ARROW Multi-Media Campaign to support Save Ellis Island
21 Aug '07
3 min read
Phillips-Van Heusen Corporation announced the launch of a website with user-generated content, sponsored in the name of PVH's ARROW brand.
The purpose of the website is to raise awareness of, and financial support towards restoring, the deteriorating buildings on historic Ellis Island.
The website will feature the stories of actors, professional athletes, and celebrities, including Katharine McPhee, Joe Montana, Kristin Cavallari, Christian Slater, Richard Belzer, Elliot Gould and cast members of "The Sopranos," and other notable individuals such as film producer Hilary Shor, and Jeffrey Swartz, President & CEO of The Timberland Company, describing the Ellis Island experience of members of their family and their pursuit of the American dream.
The website will offer users the opportunity to read and watch these American stories of hope and inspiration and to post their own families' stories and pictures. These stories will be shared with the world and preserved for history in the site's free, open content, community-built catalogue.
The website will also provide links to donate to Save Ellis Island Inc the non-profit organization dedicated to the rehabilitation of the presently deteriorated buildings on Ellis Island.
"It's important to have a greater understanding of who we are and where we come from. Ellis Island represents not just a destination, but also people's journeys and their stories of survival, perseverance and, ultimately, success."
marketing@alchempro.com
