Revered Italian jeweller Roberto Coin in partnership with leading international jewellery retailer Damas has opened its first stand-alone boutique in the posh Wafi City. The new boutique occupies 80 square meters of prime space at the swanky New Extension, alongside some of the world's most prestigious jewellery and fashion brands. It precedes the opening of other Roberto Coin stores across the globe - in Italy, Macau, Azerbaijan, and the US.
Remarked Tawhid Abdullah, Managing Director of Damas: “Roberto Coin is the maestro of jewellery creation. He has the eye for beauty and the pulse for the contemporary, and these are evident in the outstanding qualities of his jewels.”
“Our decade of partnership with this prestigious brand has been a source of pride and inspiration for Damas. Dubai is fortunate to play host to the world's first Roberto Coin boutique, a distinction which further reinforces the city's position as the luxury destination of choice in the region and the rest of the world.”
The well-appointed interiors of the new shop carry the trademark elegance and sophistication of the Roberto Coin brand. The customer is greeted by a 24 carat gold finish doorstep, which, according to Roberto Coin, brings good luck. Rich wooden panels in dramatic lighting provide the perfect backdrop to the sparkling jewels in stylish settings. The outstanding design and craftsmanship of each Roberto Coin piece can be fully appreciated with the installation of specialised lighting in each showcase.
marketing@alchempro.com
