adidas has launched the 'Test Run 28' programme - a first of its kind inititiative in India. Under the Test Run 28 programme, a consumer who buys a pair of running shoes from adidas will have 28 days to try them, test them, and put them through the most rigorous running regime they can.
If at the end of the 28 day test, they are not happy with the shoes performance, adidas will replace them with adidas product of the same value.
The promotion is valid on adidas' latest Supernova, adiStar and adiZero running range, which have won rave reviews and awards across the world. These shoes are packed with the latest in footwear technology, like ForMotion, adiWEAR, TORSION SYSTEM and adiPRENE+ that provide better fit, enhanced cushioning and comfort coupled with superior performance.
“From Jesse Owens to Haile Gebreselassie to casual runners across the world, adidas has been at the forefront of innovation in the sport of running."
"We are translating this legacy and confidence into the 'adidas TEST RUN 28 Program'. We are confident of the quality standards we adhere to in our products and Test Run 28 is an innovative way to reach out to customers allowing them to experience our world-class running shoes, which are high on both comfort and functionality” said Andreas Gellner, Managing Director, adidas India.
This exclusive offer is valid from August 15 to October 15, 2007 at select adidas outlets across the country.
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