Damas, the leading international jewellery retailer in the Middle East, pays tribute to womanhood with Diamond Leela, its exclusive house brand for young ladies and one of its most popular diamond jewellery offerings.
Diamond Leela heralds the blossoming of consciousness and beauty. It is intended for women who are starting out to be on their own. They are confident and ready for life's many challenges.
The collection, which makes a young lady standout in a crowd and project an air of confidence, offers a lightweight and elegant spread of stud earrings, pendant chains and rings that are perfect accompaniments to casual attire.
The new collection features choice diamonds twinkling out shyly from delicate designs of the gentlest curls, waves, whirls, spheres and the most winsome hearts in white and yellow gold.
No more will a young lady see gold as being too flashy, traditional, or not blending with her trendy wardrobe. These are designs she will relate to, with shapes and forms making reference to childhood and subtly express her innermost feelings and aspirations.
Tawhid Abdullah, Managing Director of Damas, noted: "Every stage in our lives deserves a celebration. A woman's coming of age ushers in the discovery of her uniqueness and assertion of all that is special in her."
"Hesitant yet hopeful, a young lady seeks jewels that match her emotions during this stage and we at Damas are confident that the new pieces from Diamond Leela echo her sentiments."
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